The category creator and leader in “dirty soda” elevates Todd Smith as President and taps franchise sales superstar Shannon Swenson to spark rapid nationwide expansion
Swig, the creator of the dirty soda beverage category, is ramping up its nationwide growth by announcing the promotion of Todd Smith to President, following his impactful tenure as Chief Commercial Officer, and the appointment of franchise sales superstar Shannon Swenson as Chief, Franchise Partnerships. These key leadership moves mark the next chapter in Swig’s work to bring its dirty soda, water-based refreshers, and energizing revivers to customers everywhere.
“We’re at a major moment for dirty soda,” said Alex Dunn, CEO of Swig. “People crave playful, personalized drinks, and Swig is here to deliver — coast to coast. Todd’s vision, Shannon’s franchising prowess, and the talent of Swig’s leaders and team members alike are the perfect combination to fuel our bold growth and make Swig everyone’s go-to stop for something delicious, unique, and totally customizable.”
As Chief Commercial Officer, Smith led everything from supply chain operations, real estate acquisitions, to restaurant construction. He will build atop that leadership as President, driving Swig’s ambitious expansion — from scouting prime locations to building new company-owned stores and partnering with Swenson to launch a robust franchise program across the U.S.
“I’m grateful to Alex and the rest of the executive leadership team for their faith in me as we embark on this journey of growth together,” Smith said. “Swig has always set the standard for drink creativity, and now, we’re ready to share our one-of-a-kind experience with even more fans nationwide
Swenson brings a powerhouse track record in franchise development. Before joining Swig, she helped Dave’s Hot Chicken, as Senior Vice President of Franchise Development, scale the brand to 360 locations worldwide, over 1,400 franchise commitments, and a billion-dollar valuation. At Swig, she’ll build on the brand’s124-store foundation, crafting a franchise strategy that opens new doors and welcomes fresh faces into the world of dirty soda.
“Swig has all the markers of a breakout franchise,” Swenson said. “It has crave-worthy products, a proven concept with over 120 locations, high-margin operations, and a world-class leadership team with an unmatched company culture. I’m excited to help scale this rocket ship and bring its daymaking philosophy to communities across the country.”
ABOUT SWIG
Swig, Home of the Original Dirty Soda®, is one of the fastest-growing and most successful beverage-focused brands in the country. Founded in 2010, Swig formally introduced the concept of the “dirty soda” to customers, who quickly embraced the brand’s unique drink mixes, blending classic sodas with bold flavors, fresh fruits, purees, and creams. In addition to their trademark dirty sodas, Swig also offers water-based drinks called Refreshers, customizable energy drinks called Revivers, and sweet and savory snack options. Swig has expanded to over 120 locations in 16 states, becoming thousands of people’s go-to destination for refreshing drinks. For more information, visit SwigDrinks.com.